As food bloggers and enthusiasts, we are mostly concerned with exploring different varieties of dishes here and then. But have we ever wondered the hard work and research that goes behind the food items at our restaurant table or the delightful customer experience? The recently organized Fast Food and Cafe Convention answers these questions.
Here are some of the sessions that we attended:
Life beyond Classics by Rajnish Kansal, National Head, Mc Cain: Mr. Rajnish elaborately talked about how new ways of serving the regular classics is working very well, like serving maggie with fries. There was an exhibit by the Mc Cain group where Mr. rajnish explained that Mc Cain specifically focuses on potato products and a lot of research has gone into creating the perfect potato. The researchers at Mc Cain have spent around 10-12 years in getting the perfect potato which has more solids as compared to the traditional one. They have their own farms and processing units and the chefs have created ready to eat dishes which are yummy to the core. Mc Cain also holds live culinary workshops innovation sessions.
E-commerce and restaurants – The New Guest Experience by Sahil Jain, founder of Dineout: Dineout was borne out of the idea of providing a seamless experience when customers look for outside eating options while taking care of convenience and savings. Dineout offers categories of eating joints – lounges, pubs, desserts etc. Through customer loyalty programs, technology solutions which help in getting customer preferences, automated campaigns which offer discounts on customer preferences etc Dineout believes in helping restaurants by more returning customers and higher revenues. Additionally, the restaurant menus updated at Dineout gets automatically updated at Zomato, Swiggy and FoodPanda.
Doubling revenue from marketing campaigns by the Xeno co-founder Pranav Ahuja: Pranav lucidly explained that through Xeno, about a lac customer campaigns have been created which are unique and specific to each customer. The favourite dishes of the customers, preferred day and time – these data points are utilized using Alfred – personal marketing assistant by utilizing machine learning and artificial intelligence. Who, where, when and what to send – Xeno is there for the restaurants. Xeno has been catering to Biryani Blues, Nandos, Dunkin Donuts, Taco Bell, Sumo Sushi etc.